Dr. Steve Peterson, Bluefield University’s new president, recently marked his first 100 days in office with a focus on advancing the institution’s mission of providing a transformative, Christ-centered education. Since stepping into his role in August, Peterson has prioritized student success, campus engagement, strategic growth, and community collaboration.
Peterson’s tenure began with celebration and optimism. His October inauguration blended university tradition with a forward-looking vision, setting the tone for his leadership. Early on, he engaged with faculty, staff, students, and alumni through meetings, forums, and personal conversations, ensuring their voices play a key role in shaping Bluefield’s future.
“I’m honored to lead this incredible community as we build on our strengths,” Peterson said. “Together, we’ll ensure our students are equipped not just for success, but to lead with purpose and make a lasting impact on the world around them. The future of Bluefield University is bright, and I’m excited to be part of this journey.”
Provost Michael Salmeier and President Steve Peterson host a panel with faculty and staff.
In his first 100 days, Peterson launched several initiatives securing Bluefield’s academic and financial future. He oversaw the onboarding of a new vice president for enrollment and marketing and laid the groundwork for innovative recruitment strategies. These efforts emphasize Bluefield’s unique strengths, including its affordability, and are designed to attract and retain students.
The university is also expanding its online programs, positioning itself as a leader in flexible and accessible education. A generous matching gift has been secured to support the expansion of the online campus, with additional partners being sought to further this initiative.
Peterson has also strengthened relationships with alumni and donors, resulting in new scholarships and legacy gifts that provide long-term financial support for students. These advancement efforts, combined with strategic community engagement, are helping Bluefield solidify its role as a vital partner in the region.
Director of Alumni Relations Sherelle Morgan introduces Dick and Fran Louthan ’60 to President Steve Peterson.
Recognizing the importance of government support, Peterson has prioritized fostering relationships with local and state officials. He has hosted on-campus meetings with government representatives to discuss collaborative initiatives benefiting both the university and the community. Additionally, he has worked with state legislators to advocate for higher education funding and policies supporting private institutions like Bluefield. Peterson has also participated in regional economic development discussions, emphasizing Bluefield’s role in workforce development and innovation in the Appalachian region.
“We’re building strong relationships with local and state leaders because collaboration is key to creating opportunities for our students and the community,” Peterson said.
President Steve Peterson meets local businessman Michael Clemons.
Beyond campus, Peterson has represented Bluefield at several events. He delivered remarks at a regional education conference, highlighting the role of faith-based institutions in preparing future leaders. He also spoke at church and community events to reinforce Bluefield’s mission and connect with prospective students. At national higher education forums, Peterson advocated for innovative strategies in enrollment management and online learning.
As he looks to the future, Peterson says he is focused on implementing the university’s strategic plan, approved by the Board of Trustees. The plan emphasizes academic excellence, spiritual growth, enrollment and financial stability, and community impact. Peterson’s leadership aims to balance tradition with transformation, ensuring Bluefield remains a beacon of hope and opportunity in higher education.