Bluefield University is pleased to announce the appointment of Travis Roberts as the new Vice President for Enrollment Management & Marketing. Roberts, an alumnus of Bluefield University, brings a wealth of experience and a deep connection to the institution he once called home as a student. His leadership will be instrumental as the university continues its mission of providing a Christ-centered education and expanding its impact on the next generation of students.
Roberts graduated from Bluefield University in 2001 with a communications degree. Since then, his journey has been marked by success in media and marketing. His extensive background uniquely positions him to lead the university’s efforts to grow and strengthen its student body.
Bluefield’s president, Dr. Steve Peterson, expressed his excitement about the appointment: “We are thrilled to welcome Travis back to Bluefield University. His passion for this community and expertise will guide our recruitment strategies. Travis is a leader who understands Bluefield’s culture and is committed to advancing our mission.”
Roberts’ return to Bluefield is not just professional but deeply personal. “Bluefield University shaped who I am today,” Roberts shared. “To be able to come back and serve in this capacity is an honor. I’m excited to work with the talented team here and continue the legacy of providing a transformative educational experience for students.” His connection to the university will undoubtedly inspire others and strengthen the community connection.
Roberts will oversee the university’s marketing and enrollment operations in his new role, including recruitment initiatives and student outreach programs. He will focus on attracting a diverse, mission-driven student population that aligns with Bluefield’s values and long-standing traditions.
Roberts’ appointment marks an important milestone in Bluefield University’s ongoing efforts to strengthen its enrollment and ensure that the institution remains a destination of choice for students seeking academic excellence and spiritual growth.