Primary Purpose

The Vice President for Enrollment Management will provide vision, leadership, and management of the Enrollment Management area and is responsible to the President for the overall development and support of enrollment programs. The position serves as a member of the Executive Leadership Team and University Leadership Team.

 ESSENTIAL DUTIES, RESPONSIBILITIES, AND FUNCTIONS

The essential duties, responsibilities, and functions of this position include, but are not limited to, the following:

 Serve as Chief Enrollment Officer of the University

• Oversee marketing and recruitment and all operations that support the admissions processes:
  • Hire and supervise all admissions personnel for the University.
  • Set and monitor new student enrollment goals with the admissions staff and the University Leadership Team.
  • Collaborate with the financial aid staff, the business office, and the University Leadership Team in establishing a matrix of financial assistance and discount rate.
  • Ensure that the enrollment management activities are managed effectively.
  • Administer the budgets that support the University’s admissions operations.
  • Administer the admissions policies of the institution.
  • Adhere to the financial aid policies of the institution.
  • Collect and analyze enrollment and financial aid data.
  • Administer admissions data reporting, both internal and external.
  • Collaborate with the Marketing Committee to conduct appropriate marketing research to support all student-marketing decisions.
  • Work with the Marketing & Public Relations Office in developing and implementing an effective, integrated marketing plan for the University.
•  Develop and implement a comprehensive recruitment plan that addresses strategies for diverse constituencies.
• Exercise creative leadership in developing a collaborative process that effectively integrates all admissions sectors of the University.
• Promote within the University an attitude that recruitment and retention are everyone’s responsibility.
• Communicate the University’s mission with external audiences, including prospective students, parents, high school and college counselors, alums, faculty, and staff colleagues.

Coordinate with Academics and Student Development to monitor the retention initiatives and programs of the University.

Serve as administrative liaison to the Enrollment Management Committee of the Board of Trustees.

Other Responsibilities

• Interpret University policies for employees and enforce safety regulations.
• Comply with all rules, policies, and procedures as established by Bluefield University.
• Travel to remote locations as
• Perform such other duties as assigned by the President.

SUPERVISORY DUTIES, RESPONSIBILITIES, AND FUNCTIONS 

This administrator will supervise employees in enrollment management. This position performs supervisory responsibilities according to the University’s policies and applicable laws. Supervisory duties, obligations, and functions include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints; and resolving problems.

KNOWLEDGE, SKILLS, ABILITIES, AND EDUCATION/EXPERIENCE

• Possess a faith in and commitment to Jesus
• Be a highly motivated self-
• Demonstrate a professional demeanor and presentation when dealing with the university
• Significant administrative experience in collegiate-level enrollment management.
• Possess the ability to speak to audiences in a coherent, engaging, and professional
• Possess excellent organizational, interpersonal, and writing
• Demonstrate effective time management for multi-tasking daily functions.
• Demonstrate ability to work with administrators, faculty, students, and other constituent groups.
• Possess strong problem-solving skills coupled with appropriate instinct and timely initiative.
• Hold a master’s degree in higher education or a related field from a regionally accredited institution.
• Have a proven ability to inspire and motivate others.
• Possesses business acumen and an understanding of planning, budgets, and institutional operations.
• Have experience hiring, training, and developing personnel.
• Demonstrate an appreciation for shared governance.
• Demonstrate a commitment to the university’s mission and the value of Christian higher education.

ERGONOMIC REQUIREMENTS

This position requires performing office-related tasks, which involve sitting, standing, walking, and carrying light loads (books, displays, presentations).

PERFORMANCE STANDARDS

The evaluation of the performance of this position will be based on the ability to meet the requirements of the duties and tasks outlined above.

The criteria for evaluation of this position include, but are not limited to, the following:

• The ability to fulfill position description requirements as listed above in a timely and effective manner,
• The ability to self-motivate and achieve set goals, and
• The ability to work cooperatively with all personnel and departments in the

APPROVALS

The job duties, responsibilities, functions, and requirements delineated above should be interpreted as something other than an all-inclusive list of the same. Additional duties, responsibilities, functions, and requirements may be assigned as appropriate. The University reserves the right to change or reassign job duties, responsibilities, and functions or combine positions at any time. In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodation will be made which may pose serious health or safety risks to the employee or others or impose undue hardships on the University. Position descriptions are not intended as and do not create employment contracts. The University maintains its status as an at-will employer.

APPLICATION INSTRUCTIONS:

To apply for this position, please visit https://www.bluefield.edu/employment/ to complete the electronic staff employment application and upload the following:

• Letter of interest
• Resume or Curriculum Vitae
• Names and full contact information for at least three professional references
• Statement of Christian Faith

Hard copy application materials may be sent to Judy Pedneau, Director of Human Resources at Bluefield University, 3000 College Avenue, Bluefield, VA 24605, [email protected].

Additional information about Bluefield University is available at www.bluefield.edu.

To be considered for this position, all application requirements listed above must be completed.

Bluefield University is a Christ-centered, multicultural learning community that values and seeks faculty and staff who represent diverse backgrounds and perspectives, are committed to diversity, work effectively with diverse populations, and engage others in ways that honor our rich cultural mosaic and biblical foundation.

Bluefield University is a private, not-for-profit institution affiliated with the Baptist General Association of Virginia. Bluefield University shall not unlawfully discriminate on the basis of race, color, national or ethnic origin, sex, disability, age, religion, genetic information, veteran or military status, or any other basis on which the University is prohibited from discrimination under local, state, or federal law, in its employment or in the provision of its services, including but not limited to its programs and activities, admissions, educational policies, scholarship and  loan programs, and athletic and other University-administered programs. This institution encourages women, minorities, veterans, and individuals with disabilities to apply.